As uncertainty and volatility become the order of the day, buyer behavior and preferences continue to evolve. The continuing global supply chain crisis has resulted in lost sales and market disruptions that have in some cases widely thrown off forecasts.
Sales professionals today face new sets of challenges such as:
- Ensuring accurate forecasts and achieving sales targets in a turbulent business environment
- Lacking complete visibility into the customer buying journeys
- Keeping territories, comp plans, and processes updated in a fast-evolving market